Marketing at its best

Pretty sure the marketing department at Dreamworks animation is amazing. They had the audacity to release "Shrek 2" on DVD on a Friday (typically Tuesday), the same weekend that Pixar released "The Incredibles" in theaters. That forced parents to decide if they would take their rugrats to the multiplex or Wal-Mart for entertainment, and most parents probably chose to pick up Shrek during their normal errands rather than take extra time out to go to the movie theater. Sure, "The Incredibles" opened to over $70 million, but their gross could've been over $100 million if it weren't for Dreamworks, who'll take a much smaller hit in DVD sales than Pixar will at the box office.

Genius.